Marketing students get expert praise after exam excellence
Marketing students at UCEN Manchester and The Manchester College received the best type of communications – exam congratulations from the awarding body, the Chartered Institute of Marketing (CIM).
The professional body issued a letter of congratulations to both establishments following the “excellent performance” of students in their July 2018 assessments.
All of the College’s Level 3 students sitting the Digital Essentials module of the Foundation Certificate in Marketing, at St John’s campus, passed with a Distinction, the highest possible mark.
And eight of UCEN Manchester’s Level 4 students siting the Integrated Communications module of the Certificate of Professional Marketing passed the notoriously difficult assessment, placing them above the UK average in terms of results.
Tutor and Programme Lead for the CIM, Carol Laing, said: “Receiving a letter of commendation from the CIM is really quite rare. You have to work very hard and I’m so thrilled that our students received this.
“The Integrated Communications course is really tough to pass as it’s quite complex and covers both internal and external communications, how to integrate them both and dealing with stakeholders.”
Alongside teaching, Carol also runs her own marketing agency Indigo and regularly provides real life marketing and communications examples for her students to learn from.
She said: “I practice what I preach! My students love the fact that I still work in the industry as they know I’m not just teaching them theory out of a book.
“We’re the only weekly face-to-face provider of CIM qualifications in Greater Manchester, and our students really enjoy the interaction they get with their peers. It’s a great, fun atmosphere, and they really want to learn and gain this professional qualification.”
Find out more about our Business and Management courses at the UCEN Manchester website.