Creative Arts and Digital Media

Design for Digital Media

BA (Hons)
Leaflet Code: CR29811FT


The Design for Digital Media course poses a unique opportunity for you as a creative student to curate and build a personal-portfolio that showcases your talents and defines future career paths.

On the D4DM course you are in the driving-seat having the opportunity through a flexible curriculum, to steer your creative journey. You will be presented with a series of creative challenges based on set themes; however, the final outcome is solely dependent on your creative and technical decision-making processes.

The Design for Digital Media course-curriculum is rooted in developing conceptual thinking and visual communication skills giving you the opportunity to explore your creative potential and demonstrate a personal expression and individuality.

The holistic nature of the course focuses on you as an individual, your educational needs and creative impulses and encourages you to develop as a self-directed, reflective practitioner, while the flexible approach to assessment and delivery will place you firmly at the centre of your studies allowing you to take control of the crucial portfolio-building process.

The aim is to engage you in a flexible, relevant and fun learning experience that explores the world of creative design through practice-based opportunities and self-directed learning.

  • City Campus Manchester
  • Full Time
  • 3 years
  • September 2023

Awarding Partner:

Sheffield Hallam University

You will be taught by a team of experienced lecturers with a wealth of creative and technical knowledge and experience across the creative industries. All staff have or are working towards higher level Master’s qualifications and keep their fingers on the pulse of sector activity through industry engagement and client-projects.

• 64 UCAS points in a related subject area.

• Students that have passed a recognised Access programme will also be considered

• We strongly recommend that all applicants have GCSE English Language and Mathematics grades A*-C or level 9-4.

Creative Interpretation (20 credits)

Creative Thinking (60 credits)

Professional Development 1 (20 credits)

Year 1: Digital Experimentation (20 credits)

In the process of building a dynamic multi-media portfolio, the curriculum aims to equip you with a range of industry standard skills which are taught and assessed across four main skills jars:

1. Creative Skills
You will learn design theory and how to work through a design pipeline to plan, develop and produce a range of visual communication-based products. On the course we work hard with you to unlock your creative potential, allowing ample opportunity to experiment, explore and explode your ideas. Risk-taking is actively encouraged in the pursuit of original, thought-provoking and sometimes unexpected creative outputs.

2. Technical Skills
You will be exposed to a variety of materials and making processes across both traditional and digital formats. Technical workshops will support you at the planning, production and post-production stages of a module demonstrating studio set-up, handling of specialist audio/visual and print-based equipment, exploring post-production editing techniques and delivering software training across the Adobe CC suite.

3. Contextual Skills
Contextual Studies supplements all studio-based practice and offers opportunities to broaden your knowledge of the art, design and media world past present and future. You will study modernist art movements and post-modern ideology analysing form and function and time and place. Study-skill sessions will be provided to support academic research, reading, referencing and writing.

4 Professional Skills
Underpinning all course activity, you are encouraged to record your personal progress and learning journey by producing a Professional Development blog. You will take ownership of your education and drive your learning journey throughout the programme, tracking your own progress, reflecting on your learning, and garnering crucial industry experience in preparation for outward-facing employability challenges. There is the opportunity during the Professional Development 02 module

All of the books required for the course are available either from the library or as e-books. However, many students choose to buy some of the core textbooks for the course. Other resources may include a laptop, art equipment and crafting paraphernalia according to project requirements. You may also need to print assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £400 for a laptop and up to £50 each year for books and printing.

All students are subject to UCEN Manchester’s Terms and Conditions from the date they accept an offer to study here, full details of which can be found here. The UCEN Manchester Admissions Policy and Procedure can be found here.